The most opinionated build in the set.
Monochrome, austere, and it commits. Included because most local business sites are afraid to have a point of view, and this is what it looks like when one does.
BLACKWHITEGRAY. A whole site, not a screenshot.
Every link works and every section is real. BLACKWHITEGRAY is a business we made up so we could build the thing properly without putting a client's name on a sample. Scroll it here, or open it full screen.
Decisions, not decoration.
Every trade buys differently, so every one of these is laid out differently. Here is what is deliberate about this one.
- A single strong aesthetic held all the way through, with no hedging
- Brand story given real weight, which is the whole proposition in independent retail
- Typography doing the work that photography usually does
- LocalBusiness, Organization and WebSite schema with an address
This is the site. The rest is the business.
Straight answer about what you are looking at
This demo is a finished website. It does not answer the phone, and there is no live agent sitting on it. We would rather show you a real build and tell you what it is than put a chat bubble on a sample and let you assume the rest.
What a real retail boutique build adds on top
A concierge that answers on the site, by phone and by text, and passes the details straight to you. A dashboard where you send changes and watch them ship instead of emailing your web guy and waiting three weeks. And the answer pages and schema work that get you named when somebody asks an AI engine for a retail boutique business near them.
How long it takes
Ten business days from the kickoff call on the standard build shapes. Day one we sit with how the business actually runs, day five you see it working on a staging URL, day ten it is live and monitored. Pricing is published, so you can work out the number before you talk to anybody.
Twenty seven trades, each built its own way.
Want this, with your name on it?
Tell us what is getting missed. Fifteen minutes on the phone, and we come back with what it is costing you and which single system we would build first.
Tell us what you run→